Excited to be back in the world of fashion :)

Always been a shopper - from a young age with my Mum. 

Developed over the years from shopping trips to Milton Keynes into working for some amazing fashion brands. I’ve got the Danish fashion group - Bestseller to thank for the start to my fashion career. 

It was here that I learnt to appreciate beautiful quality and style, understanding the needs of UK consumers.

Superdry and Juicy Couture taught me so much about the details - logos, graphics, colours, trims, and the importance of the brand. 

Lid Project has always had 2 areas of specialism - fashion and events, but we’ve mostly been working on other peoples brands and projects in a client capacity rather than developing products for our own business. 

This changed when we acquired Tayroc in 2020 so we’ve been dabbling in accessories for a while but with the recent acquisition of 304 clothing we’re totally getting stuck in and planning for full seasonal collections across categories. 

For those of you that aren’t familiar with 304 - we’d love you to check it out. It’s a unisex brand, with a laid back yet stand out aesthetic. Prior to us welcoming 304 to The Lid Group it has designed and sold t-shirts, hoods, sweaters, joggers, caps, socks and outerwear - we are now excited to be further pushing the boundaries and working on how we can bring more to our loyal fan base, as well as introduce ourselves to new customers. 

The products use a mixture of print types, fabrics, fits and styles. 304 has prided its self on being unique and allowing their customers to stand out from the crowd. Not only that but 304 has a CUSTOM BUILDER, which truly gives the customer the ability to design their own garment exactly how they want to.

304 is available to buy on currently exclusively on www.304clothing.com

If you’d like to talk collaborations, stock the brand, sell it in your territorty or present an idea to us - we’d love to hear from you on hello@304clothing.com