Life of Dan

For me, if I’m not smiling, I’m not working... If I haven’t got a lunch meeting every day, I’m not doing my job properly. If you are reading this and I haven’t bought you lunch yet - then it’s you that is not doing your job properly.

For those who know me - 99% of the time I am talking absolute bollocks. But the remaining 1% I guarantee will be growing your business... Unless you are an exhibition furniture company - I am terrible at selling exhibition furniture. 

Business Growth is an easy sell. There aren’t many MD’s that would say that they are perfectly happy with where they are currently at and the offer of growth is simply not necessary or appealing.

Of course I’ve met:

...the ‘hand shake on a Friday, and leave the country on a Monday never to be seen again’ type (it must be me).

...the ‘Win a blue chip client within a week of working on the project to then have no budget to carry on’ type (it must be me).

...the ‘we provide X service in negotiations, to X, Y and Z services when sat in front of clients’ type (that definitely isn’t me)

I’ve also been asked to pay a client back after 1 month... (this still makes me laugh - I paid!) 


I’ve also met the great ones. The believers. The realistic. The patient. And for these - we have a fantastic time and deliver, together - again and again.

Lid is a network of brilliant people all pulling together - to help companies grow... ironically, (it’s a good job really) Lid Project Ltd is also growing at a ridiculous rate and the people we are getting on board are MUCH better than me (luckily it was my idea).  

So come and get amongst it!
— Dan :)

4 key tips for generating THE idea

We think up the dream you can’t quite conjure up, people come to us for that big, bold idea - from initial ideas to the implementation. This process typically starts in-house but we have a bunch of trustworthy and not to mention bright people in our network that are specialists in certain industries, which we pull in for specialist projects. In this weeks blog, we'll share the steps, and top tips:


1.    Your crystal clear vision

Get extreme clarity of the purpose for your brand and connect that to your vision. Keep connected to your ‘why’. Do you have a firm grasp on your business ideals and objectives? To progress in a new direction, you need to focus on your positioning now as well as for the future.


2.    Be relatable to your ideal audience

Without knowledge of your ideal audience, how would you know if the idea that you are producing is going to cut through the noise? Having strong knowledge of your audience means that you deliver the right message to the right consumer. Once your audience is defined - stay true to them and their needs. If you're targeting for new interest - be just as clear on them and what they need as your existing consumer.


3.    The hunt for inspiration

Go beyond your comfort zones, finding inspiration in unlikely places. Don't stop at your competitors work, keep looking until you find something original - true inspiration. It is this originality, controversy, provocation that ultimately will set you apart from the rest - enabling you to leap forward.  When we are working closely with a client on an idea (this could be for an initial business idea or a marketing strategy that we later go on to implement) we like to push the limits with where we gather inspiration – no trip is too far, no request too much, no expectation too high! in Our experience, visiting shows, exhibitions and conferences which don't relate to the topic can often lead us to over-arching themes and trend inspiration which we bring with us on the ideation journey.

4.    Create authentic content

Be adaptive and forward thinking. Expect to layer your content in stages. There's a spark which leads on to various levels of exploration and experimentation. We bring the whole project team through the content construction to make certain that there is total synergy between the finished article and the brand values. 


If you would like to know more about our ideation process and how you can utilise us for your big idea, please get in touch at