MOVE IT 2019


It’s been a week since MOVE IT 2019 at ExCel London and it’s safe to say the buzz around the event still has not worn off!

We should start by saying Gemma Noble, our MD, had the pleasure of attending the show after working closely with the organisers on brand sponsorships and to say the opportunities are endless is an understatement!

Gemma, a self proclaimed NON DANCER (even known to avoid the dancefloor at weddings…) could not help but feel overwhelmingly privileged and inspired, even more so than her first visit in 2018. Take a quick peek and we’re sure you’ll understand why...  watch the highlights video here:

En route to ExCel London, the sea of athleisure wear was forced upon Gemma, this was no coincidence. The message was only reinforced, when she saw people dancing on the train platforms, an Instagram-worthy sight! “There’s people dancing on the overground platforms…. We know MOVE IT is coming!”

2019 is the 14th consecutive year for the MOVE IT show organisers. Over 30,000 dance-mad fans flooded the venue across the 3 day event - a brief breakdown of figures; a staggering 90% of total visitors were female and overall, 35% were aged 16-30 years and 15% under 14 years. These numbers contributed to a sea of pristine new trainers, perfectly made-up faces and accessorised outfits - we can’t even begin to imagine the quantity of hair styling products used! The sports/athleisure products were endless and with such a captive audience present, spending on average a whopping 9 hours at MOVE IT, the event was GREAT for the 200+ brands & retailers to be able to take centre stage and showcase new product, personalisation and launching into the dance market!

Fully immersed in the air of success and knowing everyone has their own unique story Gemma was keen to mingle. She was lucky enough to get talking to a 13 year old girl,  whose 120 mile journey down to London had started bright and early at 6am with her Mum. Shout out to @ashleighcranexx, this was her third year running visiting MOVE IT. Ashleigh exuded focus and drive, her goal - to dance professionally in LA! She is working hard to build a social media following, and welcomes brand ambassador roles for dance related products.

On to what we managed to see of the the jam-packed programme! London Studio Centre (LSC) a school for Performing Arts were first to take to the Main Stage, followed by an endless stream of captivating dance troupes and soloists. You could catch a glimpse of Strictly’s Neil & Katya Jones on the Iconic Main Stage or head over to Gemma’s favourite stage - Move It Fashion Stage which exhibited over 20 brand’s collections and held a talent search for Brand Ambassadors. If you had been inspired watching the Freestyle Stage which gave people the chance to display their individually choreographed routines and fancied demonstrating your skills or trying something a bit different you could also partake in some of the taster classes and seminars on offer or work on your coordination on the Roller Rink! Finally, as the day drew to a close we caught a glimpse of MOVE IT’s newest display; Move It After Dark Festival & Workshop featuring the viral ‘The Royal Family’ dance crew, not only showcasing their signature moves but also offering a masterclass to whet the appetite of potential future members!

The talent witnessed was simply jaw-dropping, the attention to detail in the costumes was eye-watering and the music was empowering, it even got Gemma’s feet tapping on numerous occasions, success!

Next year will be MOVE IT’s 15th Anniversary so save the date: 13-15 March 2020, we are expecting BIG things! We’ve RSVP’d and we’d love to hear if you will be there too. Everything else you need to know can be found